skip to Main Content

Our Story...

Genex Optical, family owned and operated, was established in 2021.

With family as a core foundation on which our relationships with our customers are built. We strive to build personal relationships with all our customers, where each practice is treated as a member of the Genex family.

Genex Optical offers a diverse range of eyewear brands to the optometric industry. Our commitment to providing high-quality products at affordable pricing and exceptional service has established Genex Optical as a trusted partner in the industry.

Our journey in the industry began when we recognized a need for personalized eyewear solutions, that caters for the wide South African patient market. Which reflects individual style at an affordable price.

We embarked on a mission to create a business that would offer a wide range of eyewear options all with a focus on quality, durability, fashion-forward designs, and affordability.

The company boasts a selection of eyewear brands, catering to different customer preferences and needs.

Genex Optical boasts a selection of eyewear brands, catering to different customer preferences and needs. Some of the notable ranges offered by Genex Optical include:

Lyla Eyewear: The Lyla brand showcases fashionable eyewear designs that combine style and functionality. With a focus on trendy frames and premium materials, Lyla offers eyewear options for individuals looking to express their personal style with confidence.

Everest: The Everest range is synonymous with durability and performance. These eyewear products are designed to withstand the rigors of an active lifestyle, making them an ideal choice for outdoor enthusiasts and sports enthusiasts alike.

GX Eyewear: An everyday eyewear collection, catering predominantly for the more conservative South African man. Durability and comfort is the core of the GX collection.

EYECONIC: The EYECONIC range is a brand that combines fashion-forward designs with affordability. This range offers a wide array of stylish frames at accessible price points, making it a popular choice for budget-conscious consumers who don’t want to compromise on quality.

EYECONIC Kids: Genex Optical recognizes the importance of providing eyewear solutions for children. The EYECONIC Kids range offers a wide variety of frames designed specifically for younger wearers. These frames prioritize comfort, durability, and appealing designs that make wearing glasses an enjoyable experience for children.

In addition to these ranges, Genex Optical is also the official distributor of JONDO sunglasses. Each Jondo frame is custom-fitted with AmplifEYE, award winning lens technology, which offer high contrast lenses, the frames are designed to be lightweight yet durable. Jondo sunglasses are the ultimate sunglasses, for those who participate in outdoor activities and sports.

We, as owners of Genex Optical, strive to continuously expand our product offerings, by listening to what our clients need and want, stay updated with industry trends, and provide exceptional customer service to businesses partnering with us.


Back To Top